Public Image: The Changing Face Of Wine

One of the many things a good public relations program can offer is a change in reputation or public image for its client. An example from ‘Down Under’ demonstrates this well.

 

public image wine chateau chunder

 

Not so long ago in this country, wine was still considered the tipple of the toff, only accessible to the wealthier, upper strata of British society – now we can all drink it (if we like), so what changed? Read More