Over the next couple of weeks, conversations among global elites will be dominated by Davos, with the World Economic Forum’s annual meeting in the Swiss Alps taking place from the 21st– 24th of January. Over the course of the event, some of the world’s largest and most well-known companies will shed new light on their “purpose” and corporate citizenship initiatives.
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After a year or so of trolling the PR industry about its ‘inevitable demise’, Robert Phillips has published his second book, Trust Me, PR is Dead.
As one of the 250 people that ‘supported’ the book on Unbound, the crowdfunding publisher, I received an electronic version a few days ago, ahead of the hardback copy in March (I’m told). And now having read it, I find myself agreeing with more than I anticipated and much of what Robert said.
That is, perhaps, because Phillips didn’t reveal the whole story about his latest work – something he chastises organisations for in its pages – it isn’t simply about public relations and what he describes as its point of no return, it has a much wider remit that encompasses trust, leadership, business, politics and society too. Read More