Over the next couple of weeks, conversations among global elites will be dominated by Davos, with the World Economic Forumâs annual meeting in the Swiss Alps taking place from the 21stâ 24th of January. Over the course of the event, some of the worldâs largest and most well-known companies will shed new light on their “purpose” and corporate citizenship initiatives.
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With election campaigns almost at a close and social media having been a key battleground, we take a helicopter view of some of the tactics political parties have been using â and observe how the speed and complexity of communications is so important in any fast-moving digital campaign.
In a world where public debate is increasingly polarised, the PR, content-writing and campaign planning skills of skilled public relations practitioners can help clients navigate this complex landscape, capturing the zeitgeist without tripping up. Many of the tactics and techniques weâll cover are not exclusive to the political environment; businesses can learn from them too.
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As this yearâs political party conference season draws to a close, it is a good time to reflect on how each of the major parties were able to capitalise on the rather unique opportunity to reposition themselves in these turbulent times, and what businesses can learn from this.
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Itâs no great secret that the practice of public relations in the digital age is rapidly evolving. While principles remain much the same as they have ever been, the changing media landscape, emerging technologies, and the rise of online, social platforms have dramatically changed the way PR practitioners conduct their day-to-day work.
However, as new technologies move from academic institutions, research labs, test beds, and proof-of-concepts into more mainstream adoption, communicators will need to be mindful of the potential impacts to business operations, as well as the opportunities and challenges this presents to the PR function. Read More
There has long been talk about the need for organisationsâ senior leaders to embrace more social forms of communication. The evolution of social media channels towards more publishing-centric models has meant that it is now more important than ever for executives to be mindful of their online presence.
The opportunities that modern, social and digital-led executive communications programmes present are almost too numerous to mention. In the past âprofilingâ campaigns may have been seen as having limited value or simply exercises in vanity, in the current business and media environment they are an invaluable part of an organisationâs communications activity.
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