The potential of virtual and augmented reality technology presents marketers and public relations practitioners with a wealth of opportunities to engage new audiences and help brands tell their stories, says Matt Silver.
Virtual Reality – or VR – is something of a hot topic at the moment, featuring heavily on the conference circuit at big events like MWC and SXSW earlier this year, but it’s not a particularly new concept or technology – it’s been around since the late 1950s (arguably). Read More