‘The customer is always right’, that old adage that the service industry loves to hate. Most of the time it does hold true, but there are definitely a few customers who don’t know their onions from their onglet.
Service is not a Field of Dreams, you cannot sit back and expect the customer to always come to you, it is a service professional’s job to know what they want, how they want it and manage their expectations. To do this you need to be where the customers are.
