How Will Emerging Technologies Impact Public Relations?

Emerging Technologies: Artificial Intelligence (AI)

It’s no great secret that the practice of public relations in the digital age is rapidly evolving. While principles remain much the same as they have ever been, the changing media landscape, emerging technologies, and the rise of online, social platforms have dramatically changed the way PR practitioners conduct their day-to-day work.

However, as new technologies move from academic institutions, research labs, test beds, and proof-of-concepts into more mainstream adoption, communicators will need to be mindful of the potential impacts to business operations, as well as the opportunities and challenges this presents to the PR function. (more…)

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Why I’m So Excited By Immersive, Virtual Reality Content

The potential of virtual and augmented reality technology presents marketers and public relations practitioners with a wealth of opportunities to engage new audiences and help brands tell their stories, says Matt Silver.

Freefly Virtual Reality HMD
It may be raining outside, but I won’t let that bother me!

Virtual Reality – or VR – is something of a hot topic at the moment, featuring heavily on the conference circuit at big events like MWC and SXSW earlier this year, but it’s not a particularly new concept or technology – it’s been around since the late 1950s (arguably). (more…)

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