Is Trust In Our Institutions Declining?

Trust in Institutions

In recent times, every new year seems to have begun with the declaration that our trust in institutions is changing, and for the most part we hear it has been on the decline. But in 2020, fresh questions have been asked about the research driving those conversations. It might be the only public relations IP known beyond our industry bubble, but should it be considered anything more than a clever lead-gen asset?

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Review: Robert Phillips – Trust Me, PR Is Dead

 

After a year or so of trolling the PR industry about its ‘inevitable demise’, Robert Phillips has published his second book, Trust Me, PR is Dead.

As one of the 250 people that ‘supported’ the book on Unbound, the crowdfunding publisher, I received an electronic version a few days ago, ahead of the hardback copy in March (I’m told). And now having read it, I find myself agreeing with more than I anticipated and much of what Robert said.

That is, perhaps, because Phillips didn’t reveal the whole story about his latest work – something he chastises organisations for in its pages – it isn’t simply about public relations and what he describes as its point of no return, it has a much wider remit that encompasses trust, leadership, business, politics and society too. Read More