25 Years of PR Education at Leeds Business School

25 Years of PR Education at Leeds Business School

Earlier this week I attended an event in Leeds to celebrate 25 years of education at Leeds Business School. As an alumnus of the public relations and communications degree course, it was an opportunity to speak to a broad range of practitioners who had completed a variation of the course taught there since its inception in the early 1990s, as well as academics, and current students at the university. (more…)

Read More

Why I’m So Excited By Immersive, Virtual Reality Content

The potential of virtual and augmented reality technology presents marketers and public relations practitioners with a wealth of opportunities to engage new audiences and help brands tell their stories, says Matt Silver.

Freefly Virtual Reality HMD
It may be raining outside, but I won’t let that bother me!

Virtual Reality – or VR – is something of a hot topic at the moment, featuring heavily on the conference circuit at big events like MWC and SXSW earlier this year, but it’s not a particularly new concept or technology – it’s been around since the late 1950s (arguably). (more…)

Read More