CIPR Report Another Wake Up Call For ‘Profession’

CIPR State of the Profession Report #StateOfPR

Earlier today the CIPR (Chartered Institute of Public Relations) published its annual State of the Profession report, and it’s not an easy read.

It highlights the same issues we have seen in these reports for the last few years and despite lots of talk about becoming more professional, tackling a lack of diversity and gender imbalance, it seems little has changed. (more…)

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The 45 Day Tweet: Best Enjoyed At Room Temp

Social Media Fail: #TheArtOfCheese

 

Social Media Fail the art of cheese alan partridge

 

I’ve often sat in front a blank screen, fingers poised above the keyboard, unsure of what to write. I’ve also spent time (longer than I’d care to admit) trimming down a few lines of text to fit within Twitter’s pesky character limit, reframing and rewording as I go.

But an article in Business Insider published last week told the story of a tweet that took far longer to write than any of mine. What did it say then, what 140 characters could possibly have taken so long compose?

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Writing On The Wall By Tom Standage

Book Review

 

Writing On The Wall is the latest ‘history’ book penned by the digital editor of The Economist and Editor-In-Chief of its website, Tom Standage. It’s subtitle ‘Social media – The first 2,000 years’ accurately encapsulates the books key theme, that being that contrary to popular belief social media is nothing new, it has been around for millennia and only the delivery method has changed. (more…)

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Top Ten Things SMEs Overlook

On Tuesday evening I was invited to a meeting of JCI Harrogate, with guest speaker Mark Deere (from Supporting SME Leaders) giving a presentation on ‘Ten Things Small and Medium Sized Businesses Overlook’.

This was my first experience of the new branch of the networking and professional development group, and after hearing a little more about JCI and the benefits of becoming a member, I’m sure it won’t be my last.

During the course of the evening Mark shared some fascinating insights from his experience in the Marines, running a Plc and his current role. (more…)

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Social CRM Crucial To Hospitality Industry

‘The customer is always right’, that old adage that the service industry loves to hate. Most of the time it does hold true, but there are definitely a few customers who don’t know their onions from their onglet.

Service is not a Field of Dreams, you cannot sit back and expect the customer to always come to you, it is a service professional’s job to know what they want, how they want it and manage their expectations. To do this you need to be where the customers are.

 

Social CRM Hospitality
It’s not difficult is it, even a paper plate and marker pen will do!

 

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