In recent years a growing number of people have been turning their backs on Facebook. Whether due to an alleged lack of action on hate speech or over privacy concerns, over the past 12 months the exodus from Facebook’s core platform seems to have gained ground. However, while people are leaving Facebook – the app – many were still using other Facebook services, notably messaging app WhatsApp and photo-sharing platform, Instagram. Now, that seems to be changing too.Read More
With election campaigns almost at a close and social media having been a key battleground, we take a helicopter view of some of the tactics political parties have been using – and observe how the speed and complexity of communications is so important in any fast-moving digital campaign.
In a world where public debate is increasingly polarised, the PR, content-writing and campaign planning skills of skilled public relations practitioners can help clients navigate this complex landscape, capturing the zeitgeist without tripping up. Many of the tactics and techniques we’ll cover are not exclusive to the political environment; businesses can learn from them too.Read More
There has long been talk about the need for organisations’ senior leaders to embrace more social forms of communication. The evolution of social media channels towards more publishing-centric models has meant that it is now more important than ever for executives to be mindful of their online presence.
The opportunities that modern, social and digital-led executive communications programmes present are almost too numerous to mention. In the past ‘profiling’ campaigns may have been seen as having limited value or simply exercises in vanity, in the current business and media environment they are an invaluable part of an organisation’s communications activity.
As we approach the end of the year and we all feel a little reflective, I thought I’d pick out some of the events and stories from the past twelve months that we’ll all be familiar with and highlight what we can learn from them. Read More
Reflections on a year post graduation – what I have learned and what advice I would give to those about to embark on the same path.
It’s been a year to the day since my graduation from the public relations and communications degree course at Leeds Business School. That year seems to have flown by.
These past 12 months have been new, exciting, a little hectic and stressful at times, but on the whole enjoyable and I’ve achieved virtually all I wanted to in the first year of my post-university career.
I was fortunate enough to secure a job before my graduation – an internship with a leading global integrated communications agency that I’d wanted to work for since the outset of my studies in PR.
Soon after, I was taken on by the agency on a more permanent basis, and more recently rose to my current position.
As with any anniversary or milestone, this point in my career has been cause for reflection. Recently I’ve been thinking about what I have achieved, learned and experienced over the past year, and what advice I would give to those who are graduating this year.