Social Leaders: The Growing Importance Of Executive Communications

Executive Communications and Social Leadership on LinkedIn/Social Media

There has long been talk about the need for organisationsā€™ senior leaders to embrace more social forms of communication. The evolution of social media channels towards more publishing-centric models has meant that it is now more important than ever for executives to be mindful of their online presence.

The opportunities that modern, social and digital-led executive communications programmes present are almost too numerous to mention. In the past ā€˜profilingā€™ campaigns may have been seen as having limited value or simply exercises in vanity, in the current business and media environment they are an invaluable part of an organisationā€™s communications activity.
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