A Year Post-Graduation: What Have I Learned?

Reflections on a year post graduation – what I have learned and what advice I would give to those about to embark on the same path.

 

PR degree graduation

It’s been a year to the day since my graduation from the public relations and communications degree course at Leeds Business School. That year seems to have flown by.

These past 12 months have been new, exciting, a little hectic and stressful at times, but on the whole enjoyable and I’ve achieved virtually all I wanted to in the first year of my post-university career.

I was fortunate enough to secure a job before my graduation – an internship with a leading global integrated communications agency that I’d wanted to work for since the outset of my studies in PR.

Soon after, I was taken on by the agency on a more permanent basis, and more recently rose to my current position.

As with any anniversary or milestone, this point in my career has been cause for reflection. Recently I’ve been thinking about what I have achieved, learned and experienced over the past year, and what advice I would give to those who are graduating this year.

I have distilled these thoughts into six key areas below: (more…)

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A Year Post-Graduation: Thoughts & Advice From My Network

I’m taking a leaf out of my colleague Stephen Waddington‘s book and putting my network to good use.

Earlier today I published my thoughts and reflections on the year since I graduated from Leeds Business School – some of you might have even read it.

But I thought it would also be interesting to speak to friends and former classmates who also graduated on that sunny day last summer.

It was, and I’ve collected some of their reflections and advice below for you to read.

Many thanks to all that contributed.

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PR dead? Not from where I’m standing!

There’s been a lot of industry chatter recently about where PR is headed. Robert Philips and his colleagues at ‘progressive communications’ consultancy, Jericho Chambers would have us believe that ‘PR is dead‘, instead choosing to champion public leadership.

Relations/leadership, bucket/bouquet – call it what you like, in reality they’re the same thing. Robert is right in that communications is no longer dominated by media relations, and rightly so. PR is becoming increasingly about strategic management and being brought in as an integral part of the business model, as opposed to a bolt on simply to get the company name in the papers. But is PR really dead, or this just a branding exercise to distance Jericho from past practices? (more…)

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Why Should Businesses Blog?

Blogging quote Seth Godin marketing blog

 

I ran into Michael Cassop Thompson this morning in Leeds – I have an awful lot of time and respect for him and although we are both busy people a quick hello became a half hour chat.

One of the things we spoke about was blogging – why do people blog, what does it gain them?

 

“The business of blogging involves learning, professional and personal development, networking and profile. It is evolving but for those individuals and organisations that are prepared to invest it has a strong future.” – Stephen Waddington, European Digital and Social Media Director at Ketchum and President of the CIPR.

(more…)

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