What I’ve Learned At Different PR

I’ve been on placement with Harrogate-based Different PR since October 2012, typically in the office one or two days per week during term-time and full-time over the summer and other university breaks.

I feel I’ve learned an awful lot working at Different PR, the fact that it’s a small agency has been a real benefit I think. Because it’s relatively small I know the team and how they work very well, and unlike placements at larger agencies where smaller, more menial tasks can be the norm, I’ve been allowed to spend the vast majority of my time there really contributing to the work the company does for its clients.

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PR Stunts: Pushing All Of The Right Buttons

Yesterday saw one of my favourite PR stunts in recent times – Playstation’s takeover of the OXO tower.

For those of you who don’t know it, the building has a fascinating history – using clever architecture to sidestep skyline advertising restrictions.

The PR stunt saw the brand switch one iconic image for another, replacing the famous tower windows with the symbols from the games console’s controller in an effort to boost awareness and interest in Sony’s upcoming launch of the new PS4. Read More

Rich Leigh: Young Yeti Seen In Leeds

Last week Rich Leigh, account director at Gloucester based 10 Yetis PR and newly named in PR Week’s 29 under 29 list of young PR talent, spoke to the Journalism and Public Relations (JPR) society at Leeds Metropolitan University.

At only 25 Rich is still a young man – not much older than the students at his talk – however he is very knowledgeable about the industry and seemingly has extra fingers in many PR pies. He has worked on campaigns that virtually everyone has heard about, including Paddy Power’s Ryder Cup sky-writing stunt. Read More