Review: Robert Phillips – Trust Me, PR Is Dead

 

After a year or so of trolling the PR industry about its ‘inevitable demise’, Robert Phillips has published his second book, Trust Me, PR is Dead.

As one of the 250 people that ‘supported’ the book on Unbound, the crowdfunding publisher, I received an electronic version a few days ago, ahead of the hardback copy in March (I’m told). And now having read it, I find myself agreeing with more than I anticipated and much of what Robert said.

That is, perhaps, because Phillips didn’t reveal the whole story about his latest work – something he chastises organisations for in its pages – it isn’t simply about public relations and what he describes as its point of no return, it has a much wider remit that encompasses trust, leadership, business, politics and society too. Read More

Public Image: The Changing Face Of Wine

One of the many things a good public relations program can offer is a change in reputation or public image for its client. An example from ‘Down Under’ demonstrates this well.

 

public image wine chateau chunder

 

Not so long ago in this country, wine was still considered the tipple of the toff, only accessible to the wealthier, upper strata of British society – now we can all drink it (if we like), so what changed? Read More

PR dead? Not from where I’m standing!

There’s been a lot of industry chatter recently about where PR is headed. Robert Philips and his colleagues at ‘progressive communications’ consultancy, Jericho Chambers would have us believe that ‘PR is dead‘, instead choosing to champion public leadership.

Relations/leadership, bucket/bouquet – call it what you like, in reality they’re the same thing. Robert is right in that communications is no longer dominated by media relations, and rightly so. PR is becoming increasingly about strategic management and being brought in as an integral part of the business model, as opposed to a bolt on simply to get the company name in the papers. But is PR really dead, or this just a branding exercise to distance Jericho from past practices? Read More