Given the rapid pace of change in recent years it may at first glance appear impossible to predict what the future may hold for public relations, but I think there are some things we can almost say for certain. (more…)
It’s been a year to the day since my graduation from the public relations and communications degree course at Leeds Business School. That year seems to have flown by.
These past 12 months have been new, exciting, a little hectic and stressful at times, but on the whole enjoyable and I’ve achieved virtually all I wanted to in the first year of my post-university career.
I was fortunate enough to secure a job before my graduation – an internship with a leading global integrated communications agency that I’d wanted to work for since the outset of my studies in PR.
Soon after, I was taken on by the agency on a more permanent basis, and more recently rose to my current position.
As with any anniversary or milestone, this point in my career has been cause for reflection. Recently I’ve been thinking about what I have achieved, learned and experienced over the past year, and what advice I would give to those who are graduating this year.
I’m taking a leaf out of my colleague Stephen Waddington‘s book and putting my network to good use.
Earlier today I published my thoughts and reflections on the year since I graduated from Leeds Business School – some of you might have even read it.
But I thought it would also be interesting to speak to friends and former classmates who also graduated on that sunny day last summer.
It was, and I’ve collected some of their reflections and advice below for you to read.
Many thanks to all that contributed.
The potential of virtual and augmented reality technology presents marketers and public relations practitioners with a wealth of opportunities to engage new audiences and help brands tell their stories, says Matt Silver.
Virtual Reality – or VR – is something of a hot topic at the moment, featuring heavily on the conference circuit at big events like MWC and SXSW earlier this year, but it’s not a particularly new concept or technology – it’s been around since the late 1950s (arguably). (more…)
It still somewhat irks me that the more junior members of our body have little say in the direction it takes, despite what the CIPR itself was planning a little over a year ago.
That being said, the candidate I would vote for – had I the ability to do so – is actively engaging with and listening to the views of practitioners who, like me, are still in the early stages of their PR careers.