There has long been talk about the need for organisations’ senior leaders to embrace more social forms of communication. The evolution of social media channels towards more publishing-centric models has meant that it is now more important than ever for executives to be mindful of their online presence.
The opportunities that modern, social and digital-led executive communications programmes present are almost too numerous to mention. In the past ‘profiling’ campaigns may have been seen as having limited value or simply exercises in vanity, in the current business and media environment they are an invaluable part of an organisation’s communications activity.
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