PR dead? Not from where I’m standing!

There’s been a lot of industry chatter recently about where PR is headed. Robert Philips and his colleagues at ‘progressive communications’ consultancy, Jericho Chambers would have us believe that ‘PR is dead‘, instead choosing to champion public leadership.

Relations/leadership, bucket/bouquet – call it what you like, in reality they’re the same thing. Robert is right in that communications is no longer dominated by media relations, and rightly so. PR is becoming increasingly about strategic management and being brought in as an integral part of the business model, as opposed to a bolt on simply to get the company name in the papers. But is PR really dead, or this just a branding exercise to distance Jericho from past practices? (more…)

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What I’ve Learned At Different PR

I’ve been on placement with Harrogate-based Different PR since October 2012, typically in the office one or two days per week during term-time and full-time over the summer and other university breaks.

I feel I’ve learned an awful lot working at Different PR, the fact that it’s a small agency has been a real benefit I think. Because it’s relatively small I know the team and how they work very well, and unlike placements at larger agencies where smaller, more menial tasks can be the norm, I’ve been allowed to spend the vast majority of my time there really contributing to the work the company does for its clients.

different pr

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