The Debate About #AIinPR Is Just Getting Started

CIPR #AiPR Tools Stack Artificial Intelligence

Six months on from the CIPR’s #AIinPR panel’s establishment, the conversations about how technologies like artificial intelligence and machine learning may impact the practice of public relations are only just getting started. As we head in to the second half of the year expect to hear much more about the kind of changes we’re likely to see as a result of these technologies gaining a foothold in our day-to-day lives.

When the Chartered Institute of Public Relations launched the #AIinPR Panel earlier this year, we aimed to explore the impact of artificial intelligence on communications and to start a debate about what this all means for our industry, businesses, clients, and careers.

I think it is safe to say we have done that. (more…)

Read More

What I’ll Be Thinking And Writing About In 2018

The first few weeks of every new year come replete with many people making resolutions, promising themselves they will take/or stop taking an action of some kind or change their behaviour in some meaningful way over the coming 12 months.

While I didn’t really have formal resolutions, or make them widely known last year, there were a few things in the back of my mind that I tried to do better or more of throughout 2017. (more…)

Read More

25 Years of PR Education at Leeds Business School

25 Years of PR Education at Leeds Business School

Earlier this week I attended an event in Leeds to celebrate 25 years of education at Leeds Business School. As an alumnus of the public relations and communications degree course, it was an opportunity to speak to a broad range of practitioners who had completed a variation of the course taught there since its inception in the early 1990s, as well as academics, and current students at the university. (more…)

Read More

A Year Post-Graduation: What Have I Learned?

Reflections on a year post graduation – what I have learned and what advice I would give to those about to embark on the same path.

 

PR degree graduation

It’s been a year to the day since my graduation from the public relations and communications degree course at Leeds Business School. That year seems to have flown by.

These past 12 months have been new, exciting, a little hectic and stressful at times, but on the whole enjoyable and I’ve achieved virtually all I wanted to in the first year of my post-university career.

I was fortunate enough to secure a job before my graduation – an internship with a leading global integrated communications agency that I’d wanted to work for since the outset of my studies in PR.

Soon after, I was taken on by the agency on a more permanent basis, and more recently rose to my current position.

As with any anniversary or milestone, this point in my career has been cause for reflection. Recently I’ve been thinking about what I have achieved, learned and experienced over the past year, and what advice I would give to those who are graduating this year.

I have distilled these thoughts into six key areas below: (more…)

Read More

A Year Post-Graduation: Thoughts & Advice From My Network

I’m taking a leaf out of my colleague Stephen Waddington‘s book and putting my network to good use.

Earlier today I published my thoughts and reflections on the year since I graduated from Leeds Business School – some of you might have even read it.

But I thought it would also be interesting to speak to friends and former classmates who also graduated on that sunny day last summer.

It was, and I’ve collected some of their reflections and advice below for you to read.

Many thanks to all that contributed.

(more…)

Read More