If we think of well-known crises and the key communications activity that took place within them, we often think of politics and political leaders. As we continue to experience the worst global crisis in modern times with the Coronavirus pandemic, it’s worth exploring what good communication in a crisis looks like, and what, if anything, we can learn from history.(more…)
With election campaigns almost at a close and social media having been a key battleground, we take a helicopter view of some of the tactics political parties have been using – and observe how the speed and complexity of communications is so important in any fast-moving digital campaign.
In a world where public debate is increasingly polarised, the PR, content-writing and campaign planning skills of skilled public relations practitioners can help clients navigate this complex landscape, capturing the zeitgeist without tripping up. Many of the tactics and techniques we’ll cover are not exclusive to the political environment; businesses can learn from them too.(more…)