CIPR Report Another Wake Up Call For ‘Profession’

CIPR State of the Profession Report #StateOfPR

Earlier today the CIPR (Chartered Institute of Public Relations) published its annual State of the Profession report, and it’s not an easy read.

It highlights the same issues we have seen in these reports for the last few years and despite lots of talk about becoming more professional, tackling a lack of diversity and gender imbalance, it seems little has changed. (more…)

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Parody PR Perfectly Executed

I came across two excellent examples of parody PR today that I thought I’d share with you.

The first is from Paddy Power, who truly have become the masters of mischief with some excellent stunt work in recent years. The scamps erected a statue of sacked Manchester United manager, David Moyes at Anfield on a plinth inscribed with ‘for services to Liverpool Football Club’ suggesting that the club’s poor performance under Moyes may well hand the title to Liverpool. (more…)

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