Why I’m So Excited By Immersive, Virtual Reality Content

The potential of virtual and augmented reality technology presents marketers and public relations practitioners with a wealth of opportunities to engage new audiences and help brands tell their stories, says Matt Silver.

Freefly Virtual Reality HMD
It may be raining outside, but I won’t let that bother me!

Virtual Reality – or VR – is something of a hot topic at the moment, featuring heavily on the conference circuit at big events like MWC and SXSW earlier this year, but it’s not a particularly new concept or technology – it’s been around since the late 1950s (arguably). (more…)

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Meet the Media: William Stewart, TES

Last week, I attended an event along with Leeds Business School PR student, Bryony Czujko. The evening – organised by the CIPR’s Yorkshire and Lincolnshire regional group and the Education and Skills sectoral group – took the form of a dinner with William Stewart, reporter and features writer for the Times Educational Supplement (TES) and two-time winner of the CIPR’s National Education Journalist of the Year award.

It offered a chance to hear William’s interests and priorities as a journalist, what he and his colleagues are looking for and how they prefer to receive potential stories. (more…)

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