PR dead? Not from where I’m standing!

There’s been a lot of industry chatter recently about where PR is headed. Robert Philips and his colleagues at ‘progressive communications’ consultancy, Jericho Chambers would have us believe that ‘PR is dead‘, instead choosing to champion public leadership.

Relations/leadership, bucket/bouquet – call it what you like, in reality they’re the same thing. Robert is right in that communications is no longer dominated by media relations, and rightly so. PR is becoming increasingly about strategic management and being brought in as an integral part of the business model, as opposed to a bolt on simply to get the company name in the papers. But is PR really dead, or this just a branding exercise to distance Jericho from past practices? (more…)

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