As we approach the end of the year and we all feel a little reflective, I thought I’d pick out some of the events and stories from the past twelve months that we’ll all be familiar with and highlight what we can learn from them. (more…)
The potential of virtual and augmented reality technology presents marketers and public relations practitioners with a wealth of opportunities to engage new audiences and help brands tell their stories, says Matt Silver.
Virtual Reality – or VR – is something of a hot topic at the moment, featuring heavily on the conference circuit at big events like MWC and SXSW earlier this year, but it’s not a particularly new concept or technology – it’s been around since the late 1950s (arguably). (more…)
The talk of the marketing and PR world of late, but the big question about Protein World’s ‘beach body ready’ campaign – should we call it a success or not?
I think the key thing to remember here is who Protein World are targeting with this campaign – much like Katie Hopkins, in this case the critics are not the customers. (more…)
I ran into Michael Cassop Thompson this morning in Leeds – I have an awful lot of time and respect for him and although we are both busy people a quick hello became a half hour chat.
One of the things we spoke about was blogging – why do people blog, what does it gain them?
“The business of blogging involves learning, professional and personal development, networking and profile. It is evolving but for those individuals and organisations that are prepared to invest it has a strong future.” – Stephen Waddington, European Digital and Social Media Director at Ketchum and President of the CIPR.