Why I’m So Excited By Immersive, Virtual Reality Content

The potential of virtual and augmented reality technology presents marketers and public relations practitioners with a wealth of opportunities to engage new audiences and help brands tell their stories, says Matt Silver.

Freefly Virtual Reality HMD
It may be raining outside, but I won’t let that bother me!

Virtual Reality – or VR – is something of a hot topic at the moment, featuring heavily on the conference circuit at big events like MWC and SXSW earlier this year, but it’s not a particularly new concept or technology – it’s been around since the late 1950s (arguably). (more…)

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Why Should Businesses Blog?

Blogging quote Seth Godin marketing blog

 

I ran into Michael Cassop Thompson this morning in Leeds – I have an awful lot of time and respect for him and although we are both busy people a quick hello became a half hour chat.

One of the things we spoke about was blogging – why do people blog, what does it gain them?

 

“The business of blogging involves learning, professional and personal development, networking and profile. It is evolving but for those individuals and organisations that are prepared to invest it has a strong future.” – Stephen Waddington, European Digital and Social Media Director at Ketchum and President of the CIPR.

(more…)

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