Poor communications see WhatsApp users flock to privacy-focused rivals

WhatsApp Privacy Policy Update Communicated So Badly Users Fled To Other Services | Matt Silver PR

In recent years a growing number of people have been turning their backs on Facebook. Whether due to an alleged lack of action on hate speech or over privacy concerns, over the past 12 months the exodus from Facebook’s core platform seems to have gained ground. However, while people are leaving Facebook – the app – many were still using other Facebook services, notably messaging app WhatsApp and photo-sharing platform, Instagram. Now, that seems to be changing too.

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Is Trust In Our Institutions Declining?

Trust in Institutions

In recent times, every new year seems to have begun with the declaration that our trust in institutions is changing, and for the most part we hear it has been on the decline. But in 2020, fresh questions have been asked about the research driving those conversations. It might be the only public relations IP known beyond our industry bubble, but should it be considered anything more than a clever lead-gen asset?

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What Can PR Learn from Politics?

Westminster Politics_Matt Silver PR

With election campaigns almost at a close and social media having been a key battleground, we take a helicopter view of some of the tactics political parties have been using – and observe how the speed and complexity of communications is so important in any fast-moving digital campaign.

In a world where public debate is increasingly polarised, the PR, content-writing and campaign planning skills of skilled public relations practitioners can help clients navigate this complex landscape, capturing the zeitgeist without tripping up. Many of the tactics and techniques we’ll cover are not exclusive to the political environment; businesses can learn from them too.

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