Earlier this week I attended an event in Leeds to celebrate 25 years of education at Leeds Business School. As an alumnus of the public relations and communications degree course, it was an opportunity to speak to a broad range of practitioners who had completed a variation of the course taught there since its inception in the early 1990s, as well as academics, and current students at the university. (more…)
The potential of virtual and augmented reality technology presents marketers and public relations practitioners with a wealth of opportunities to engage new audiences and help brands tell their stories, says Matt Silver.
Virtual Reality – or VR – is something of a hot topic at the moment, featuring heavily on the conference circuit at big events like MWC and SXSW earlier this year, but it’s not a particularly new concept or technology – it’s been around since the late 1950s (arguably). (more…)
It still somewhat irks me that the more junior members of our body have little say in the direction it takes, despite what the CIPR itself was planning a little over a year ago.
That being said, the candidate I would vote for – had I the ability to do so – is actively engaging with and listening to the views of practitioners who, like me, are still in the early stages of their PR careers.
I think the key thing to remember here is who Protein World are targeting with this campaign – much like Katie Hopkins, in this case the critics are not the customers. (more…)
