In recent years a growing number of people have been turning their backs on Facebook. Whether due to an alleged lack of action on hate speech or over privacy concerns, over the past 12 months the exodus from Facebook’s core platform seems to have gained ground. However, while people are leaving Facebook – the app – many were still using other Facebook services, notably messaging app WhatsApp and photo-sharing platform, Instagram. Now, that seems to be changing too.
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If we think of well-known crises and the key communications activity that took place within them, we often think of politics and political leaders. As we continue to experience the worst global crisis in modern times with the Coronavirus pandemic, it’s worth exploring what good communication in a crisis looks like, and what, if anything, we can learn from history.
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In recent times, every new year seems to have begun with the declaration that our trust in institutions is changing, and for the most part we hear it has been on the decline. But in 2020, fresh questions have been asked about the research driving those conversations. It might be the only public relations IP known beyond our industry bubble, but should it be considered anything more than a clever lead-gen asset?
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Over the next couple of weeks, conversations among global elites will be dominated by Davos, with the World Economic Forum’s annual meeting in the Swiss Alps taking place from the 21st– 24th of January. Over the course of the event, some of the world’s largest and most well-known companies will shed new light on their “purpose” and corporate citizenship initiatives.
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With election campaigns almost at a close and social media having been a key battleground, we take a helicopter view of some of the tactics political parties have been using – and observe how the speed and complexity of communications is so important in any fast-moving digital campaign.
In a world where public debate is increasingly polarised, the PR, content-writing and campaign planning skills of skilled public relations practitioners can help clients navigate this complex landscape, capturing the zeitgeist without tripping up. Many of the tactics and techniques we’ll cover are not exclusive to the political environment; businesses can learn from them too.
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