25 Years of PR Education at Leeds Business School

25 Years of PR Education at Leeds Business School

Earlier this week I attended an event in Leeds to celebrate 25 years of education at Leeds Business School. As an alumnus of the public relations and communications degree course, it was an opportunity to speak to a broad range of practitioners who had completed a variation of the course taught there since its inception in the early 1990s, as well as academics, and current students at the university. (more…)

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Why I’m So Excited By Immersive, Virtual Reality Content

The potential of virtual and augmented reality technology presents marketers and public relations practitioners with a wealth of opportunities to engage new audiences and help brands tell their stories, says Matt Silver.

Freefly Virtual Reality HMD
It may be raining outside, but I won’t let that bother me!

Virtual Reality – or VR – is something of a hot topic at the moment, featuring heavily on the conference circuit at big events like MWC and SXSW earlier this year, but it’s not a particularly new concept or technology – it’s been around since the late 1950s (arguably). (more…)

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Why I would #VoteJasonCIPR

As a relatively recent graduate and therefore associate member of the Chartered Institute of Public Relations I don’t get a vote in the elections that will decide our professional body’s 2017 president. However, that doesn’t mean I don’t have a view on who should take up that position.

 

Jason MacKenzie, CIPR President Elections
Jason MacKenzie, candidate for CIPR President 2017

 

It still somewhat irks me that the more junior members of our body have little say in the direction it takes, despite what the CIPR itself was planning a little over a year ago.

 

That being said, the candidate I would vote for – had I the ability to do so – is actively engaging with and listening to the views of practitioners who, like me, are still in the early stages of their PR careers.

 

That candidate is Jason MacKenzie.

 

(more…)

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