The Debate About #AIinPR Is Just Getting Started

3rd July 20183rd July 2018 Matt Silver Leave a comment

CIPR #AiPR Tools Stack Artificial Intelligence

Six months on from the CIPR’s #AIinPR panel’s establishment, the conversations about how technologies like artificial intelligence and machine learning may impact the practice of public relations are only just getting started. As we head in to the second half of the year expect to hear much more about the kind of changes we’re likely to see as a result of these technologies gaining a foothold in our day-to-day lives.

When the Chartered Institute of Public Relations launched the #AIinPR Panel earlier this year, we aimed to explore the impact of artificial intelligence on communications and to start a debate about what this all means for our industry, businesses, clients, and careers.

I think it is safe to say we have done that. (more…)

How Will Emerging Technologies Impact Public Relations?

6th February 20185th February 2018 Matt Silver Leave a comment

Emerging Technologies: Artificial Intelligence (AI)

It’s no great secret that the practice of public relations in the digital age is rapidly evolving. While principles remain much the same as they have ever been, the changing media landscape, emerging technologies, and the rise of online, social platforms have dramatically changed the way PR practitioners conduct their day-to-day work.

However, as new technologies move from academic institutions, research labs, test beds, and proof-of-concepts into more mainstream adoption, communicators will need to be mindful of the potential impacts to business operations, as well as the opportunities and challenges this presents to the PR function. (more…)

Social Leaders: The Growing Importance Of Executive Communications

11th January 201811th January 2018 Matt Silver Leave a comment

There has long been talk about the need for organisations’ senior leaders to embrace more social forms of communication. The evolution of social media channels towards more publishing-centric models has meant that it is now more important than ever for executives to be mindful of their online presence.

The opportunities that modern, social and digital-led executive communications programmes present are almost too numerous to mention. In the past ‘profiling’ campaigns may have been seen as having limited value or simply exercises in vanity, in the current business and media environment they are an invaluable part of an organisation’s communications activity.
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What I’ll Be Thinking And Writing About In 2018

1st January 201828th December 2017 Matt Silver Leave a comment

The first few weeks of every new year come replete with many people making resolutions, promising themselves they will take/or stop taking an action of some kind or change their behaviour in some meaningful way over the coming 12 months.

While I didn’t really have formal resolutions, or make them widely known last year, there were a few things in the back of my mind that I tried to do better or more of throughout 2017. (more…)

10 PR Lessons From 2017

28th December 201728th December 2017 Matt Silver Leave a comment

As we approach the end of the year and we all feel a little reflective, I thought I’d pick out some of the events and stories from the past twelve months that we’ll all be familiar with and highlight what we can learn from them. (more…)