The Debate About #AIinPR Is Just Getting Started

CIPR #AiPR Tools Stack Artificial Intelligence

Six months on from the CIPR’s #AIinPR panel’s establishment, the conversations about how technologies like artificial intelligence and machine learning may impact the practice of public relations are only just getting started. As we head in to the second half of the year expect to hear much more about the kind of changes we’re likely to see as a result of these technologies gaining a foothold in our day-to-day lives.

When the Chartered Institute of Public Relations launched the #AIinPR Panel earlier this year, we aimed to explore the impact of artificial intelligence on communications and to start a debate about what this all means for our industry, businesses, clients, and careers.

I think it is safe to say we have done that. (more…)

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Why I would #VoteJasonCIPR

As a relatively recent graduate and therefore associate member of the Chartered Institute of Public Relations I don’t get a vote in the elections that will decide our professional body’s 2017 president. However, that doesn’t mean I don’t have a view on who should take up that position.

 

Jason MacKenzie, CIPR President Elections
Jason MacKenzie, candidate for CIPR President 2017

 

It still somewhat irks me that the more junior members of our body have little say in the direction it takes, despite what the CIPR itself was planning a little over a year ago.

 

That being said, the candidate I would vote for – had I the ability to do so – is actively engaging with and listening to the views of practitioners who, like me, are still in the early stages of their PR careers.

 

That candidate is Jason MacKenzie.

 

(more…)

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CIPR Report Another Wake Up Call For ‘Profession’

CIPR State of the Profession Report #StateOfPR

Earlier today the CIPR (Chartered Institute of Public Relations) published its annual State of the Profession report, and it’s not an easy read.

It highlights the same issues we have seen in these reports for the last few years and despite lots of talk about becoming more professional, tackling a lack of diversity and gender imbalance, it seems little has changed. (more…)

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Review: Robert Phillips – Trust Me, PR Is Dead

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After a year or so of trolling the PR industry about its ‘inevitable demise’, Robert Phillips has published his second book, Trust Me, PR is Dead.

As one of the 250 people that ‘supported’ the book on Unbound, the crowdfunding publisher, I received an electronic version a few days ago, ahead of the hardback copy in March (I’m told). And now having read it, I find myself agreeing with more than I anticipated and much of what Robert said.

That is, perhaps, because Phillips didn’t reveal the whole story about his latest work – something he chastises organisations for in its pages – it isn’t simply about public relations and what he describes as its point of no return, it has a much wider remit that encompasses trust, leadership, business, politics and society too. (more…)

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