How Will Emerging Technologies Impact Public Relations?

Emerging Technologies: Artificial Intelligence (AI)

It’s no great secret that the practice of public relations in the digital age is rapidly evolving. While principles remain much the same as they have ever been, the changing media landscape, emerging technologies, and the rise of online, social platforms have dramatically changed the way PR practitioners conduct their day-to-day work.

However, as new technologies move from academic institutions, research labs, test beds, and proof-of-concepts into more mainstream adoption, communicators will need to be mindful of the potential impacts to business operations, as well as the opportunities and challenges this presents to the PR function. (more…)

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