The Debate About #AIinPR Is Just Getting Started

CIPR #AiPR Tools Stack Artificial Intelligence

Six months on from the CIPR’s #AIinPR panel’s establishment, the conversations about how technologies like artificial intelligence and machine learning may impact the practice of public relations are only just getting started. As we head in to the second half of the year expect to hear much more about the kind of changes we’re likely to see as a result of these technologies gaining a foothold in our day-to-day lives.

When the Chartered Institute of Public Relations launched the #AIinPR Panel earlier this year, we aimed to explore the impact of artificial intelligence on communications and to start a debate about what this all means for our industry, businesses, clients, and careers.

I think it is safe to say we have done that. (more…)

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How Will Emerging Technologies Impact Public Relations?

Emerging Technologies: Artificial Intelligence (AI)

It’s no great secret that the practice of public relations in the digital age is rapidly evolving. While principles remain much the same as they have ever been, the changing media landscape, emerging technologies, and the rise of online, social platforms have dramatically changed the way PR practitioners conduct their day-to-day work.

However, as new technologies move from academic institutions, research labs, test beds, and proof-of-concepts into more mainstream adoption, communicators will need to be mindful of the potential impacts to business operations, as well as the opportunities and challenges this presents to the PR function. (more…)

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