Books: Recommended Reading

Book Recommendations: PR, Marketing and Social Media Matt Silver

Book recommendations, I can’t get enough of them – Here’s a list of some of my favourites:

I often find myself asking people in my network for book recommendations, and as something of an avid reader myself, I too frequently find myself recommending books to friends, family and colleagues.

With that in mind I thought it would be nice to create this page – a little library of books I’ve read, enjoyed, taken something from and recommend to you.

I’ve broken these down into categories for ease of use but if you work in public relations, study the subject, or are just interested in the PR industry, I’m sure there will be something here to suit you.

If you think I’ve omitted anything or have a recommendation for me – especially if it’s authored by a woman, as this list is rather male heavy – feel free to ping me a tweet or drop me an email.

(Disclosure: This post makes use of affiliate links as detailed here.) 

 

Books For PR Students

 

Exploring Public Relations – Ralph Tench & Liz Yeomans

The Public Relations Handbook – Alison Theaker

How to get a job in PR – Sarah Stimson

The New Rules of Marketing & PR – David Meerman Scott

Practical PR Guides & Advice

 

The PR Masterclass: How to Develop a Public Relations Strategy That Works – Alex Singleton

Crisis, Issues and Reputation Management – Andrew Griffin

Share This: The Social Media Handbook for PR Professionals – CIPR Social Media Panel

Share This Too: More Social Media Solutions for PR Professionals – CIPR Social Media Panel

Spin Sucks: Communication and Reputation Management in the Digital Age – Gini Dietrich

The Public Relations Strategic Toolkit – Alison Theaker & Heather Yaxley

My #PRStack – Multiple Contributors

My #PRStack 2 – Multiple Contributors

FuturePRoof – Multiple Contributors

PR and Social Media Books

 

Brand Anarchy – Stephen Waddington & Steve Earl

Brand Vandals – Stephen Waddington & Steve Earl

The Social Media Manifesto – Jed Hallam

Writing on the Wall: Social Media – The First 2,000 Years – Tom Standage [Review]

Dark Art: The Changing Face of Public Relations – Tim Burt

The Business of Influence: Reframing Marketing and PR for the Digital Age – Philip Sheldrake

From Survival To Significance – Jeremy Waite

Public Relations’ Digital Resolution – Stella Bayles

General Business Books

 

Business Adventures: Twelve Classic Tales from the World of Wall Street – John Brooks

Confessions of an Advertising Man – David Ogilvy

The Tipping Point: How Little Things Can Make a Big Difference – Malcolm Gladwell

Trust Me, PR Is Dead – Robert Phillips [Review]

Cluetrain Manifesto – Rick Levine, Christopher Locke, Doc Searls & David Weinberger

Sprint How to solve big problems and test big ideas in just five days – Jake Knapp

The Flat White Economy: How the Digital Economy is Transforming London – Douglas McWilliams

Personal Development Books

 

Debrett’s Handbook

How to be Brilliant: Change your ways in 90 days! – Michael Heppell

Thinking, Fast and Slow – Daniel Kahneman

Industry News & Insight

 

Behind The Spin

The Holmes Report

PR Week

The Drum

CIPR Conversation

PR Blogs Worth Following

Further Reading

 

The Art of War – Sun Tzu

Guns, Germs and Steel: A short history of everybody for the last 13,000 years – Jared Diamond

The Prince – Niccolò Machiavelli

Manhood for Amateurs – Michael Chabon