In recent years a growing number of people have been turning their backs on Facebook. Whether due to an alleged lack of action on hate speech or over privacy concerns, over the past 12 months the exodus from Facebook’s core platform seems to have gained ground. However, while people are leaving Facebook – the app – many were still using other Facebook services, notably messaging app WhatsApp and photo-sharing platform, Instagram. Now, that seems to be changing too.Read More
Six months on from the CIPR’s #AIinPR panel’s establishment, the conversations about how technologies like artificial intelligence and machine learning may impact the practice of public relations are only just getting started. As we head in to the second half of the year expect to hear much more about the kind of changes we’re likely to see as a result of these technologies gaining a foothold in our day-to-day lives.
When the Chartered Institute of Public Relations launched the #AIinPR Panel earlier this year, we aimed to explore the impact of artificial intelligence on communications and to start a debate about what this all means for our industry, businesses, clients, and careers.
I think it is safe to say we have done that. Read More
It’s no great secret that the practice of public relations in the digital age is rapidly evolving. While principles remain much the same as they have ever been, the changing media landscape, emerging technologies, and the rise of online, social platforms have dramatically changed the way PR practitioners conduct their day-to-day work.
However, as new technologies move from academic institutions, research labs, test beds, and proof-of-concepts into more mainstream adoption, communicators will need to be mindful of the potential impacts to business operations, as well as the opportunities and challenges this presents to the PR function. Read More
The first few weeks of every new year come replete with many people making resolutions, promising themselves they will take/or stop taking an action of some kind or change their behaviour in some meaningful way over the coming 12 months.
While I didn’t really have formal resolutions, or make them widely known last year, there were a few things in the back of my mind that I tried to do better or more of throughout 2017. Read More
Earlier this week I attended an event in Leeds to celebrate 25 years of education at Leeds Business School. As an alumnus of the public relations and communications degree course, it was an opportunity to speak to a broad range of practitioners who had completed a variation of the course taught there since its inception in the early 1990s, as well as academics, and current students at the university. Read More