Comms XV: The Ultimate PR Rugby Team

Comms XV Rugby PR team
Photo by Olga Guryanova on Unsplash

With top flight rugby returning to UK soil, I thought I’d have a little fun with this dusty old blog. Inspired partly by Messrs Payne, Haskell, and Tindall on the old House of Rugby podcast, I’ve pulled together a list of communicators I’d like to put on a pitch together (see what I did there) in the ultimate PR rugby team, the Comms XV.

The squad isn’t filled with people who (have) play(ed) the sport, though some certainly have done. It’s more those that show the characteristics required of the position they’ve been fielded in.

It’s a bit of light-hearted fun and something that kept me amused on a warm summer’s eve, but if you’re a rugby fan in PR and want to pick a Comms XV to go up against mine, or just for your own amusement I’d love to see it.

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Jeremy Corbyn and his massive marrow

For all the talk of the ‘new normal’ in 2020, one area that seems to have been overlooked is the media’s so-called ‘silly season’. So far this year, much of the news agenda has been dedicated to fast-paced reporting of serious issues. So are we going to see the traditional late summer silliness in our favourite publications? Or will current affairs dictate a more serious tone?

A cursory look at Wikipedia will tell you that the first written account of the term ‘silly season’ came in 1861. It remains in popular use today. Although in some other places, it is apparently better known as cucumber time ¯\_(ツ)_/¯.

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When the Chartered Institute of Public Relations launched the #AIinPR Panel earlier this year, we aimed to explore the impact of artificial intelligence on communications and to start a debate about what this all means for our industry, businesses, clients, and careers.

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It’s no great secret that the practice of public relations in the digital age is rapidly evolving. While principles remain much the same as they have ever been, the changing media landscape, emerging technologies, and the rise of online, social platforms have dramatically changed the way PR practitioners conduct their day-to-day work.

However, as new technologies move from academic institutions, research labs, test beds, and proof-of-concepts into more mainstream adoption, communicators will need to be mindful of the potential impacts to business operations, as well as the opportunities and challenges this presents to the PR function. Read More