Six months on from the CIPR’s #AIinPR panel’s establishment, the conversations about how technologies like artificial intelligence and machine learning may impact the practice of public relations are only just getting started. As we head in to the second half of the year expect to hear much more about the kind of changes we’re likely to see as a result of these technologies gaining a foothold in our day-to-day lives.
When the Chartered Institute of Public Relations launched the #AIinPR Panel earlier this year, we aimed to explore the impact of artificial intelligence on communications and to start a debate about what this all means for our industry, businesses, clients, and careers.
I think it is safe to say we have done that. (more…)