In recent times, every new year seems to have begun with the declaration that our trust in institutions is changing, and for the most part we hear it has been on the decline. But in 2020, fresh questions have been asked about the research driving those conversations. It might be the only public relations IP known beyond our industry bubble, but should it be considered anything more than a clever lead-gen asset?Read More
Over the next couple of weeks, conversations among global elites will be dominated by Davos, with the World Economic Forum’s annual meeting in the Swiss Alps taking place from the 21st– 24th of January. Over the course of the event, some of the world’s largest and most well-known companies will shed new light on their “purpose” and corporate citizenship initiatives.Read More
With election campaigns almost at a close and social media having been a key battleground, we take a helicopter view of some of the tactics political parties have been using – and observe how the speed and complexity of communications is so important in any fast-moving digital campaign.
In a world where public debate is increasingly polarised, the PR, content-writing and campaign planning skills of skilled public relations practitioners can help clients navigate this complex landscape, capturing the zeitgeist without tripping up. Many of the tactics and techniques we’ll cover are not exclusive to the political environment; businesses can learn from them too.Read More
As this year’s political party conference season draws to a close, it is a good time to reflect on how each of the major parties were able to capitalise on the rather unique opportunity to reposition themselves in these turbulent times, and what businesses can learn from this.Read More
Six months on from the CIPR’s #AIinPR panel’s establishment, the conversations about how technologies like artificial intelligence and machine learning may impact the practice of public relations are only just getting started. As we head in to the second half of the year expect to hear much more about the kind of changes we’re likely to see as a result of these technologies gaining a foothold in our day-to-day lives.
When the Chartered Institute of Public Relations launched the #AIinPR Panel earlier this year, we aimed to explore the impact of artificial intelligence on communications and to start a debate about what this all means for our industry, businesses, clients, and careers.
I think it is safe to say we have done that. Read More