What Can PR Learn from Politics?

Westminster Politics_Matt Silver PR

With election campaigns almost at a close and social media having been a key battleground, we take a helicopter view of some of the tactics political parties have been using – and observe how the speed and complexity of communications is so important in any fast-moving digital campaign.

In a world where public debate is increasingly polarised, the PR, content-writing and campaign planning skills of skilled public relations practitioners can help clients navigate this complex landscape, capturing the zeitgeist without tripping up. Many of the tactics and techniques we’ll cover are not exclusive to the political environment; businesses can learn from them too.

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How Will Emerging Technologies Impact Public Relations?

Emerging Technologies: Artificial Intelligence (AI)

It’s no great secret that the practice of public relations in the digital age is rapidly evolving. While principles remain much the same as they have ever been, the changing media landscape, emerging technologies, and the rise of online, social platforms have dramatically changed the way PR practitioners conduct their day-to-day work.

However, as new technologies move from academic institutions, research labs, test beds, and proof-of-concepts into more mainstream adoption, communicators will need to be mindful of the potential impacts to business operations, as well as the opportunities and challenges this presents to the PR function. Read More

Social Leaders: The Growing Importance Of Executive Communications

Executive Communications and Social Leadership on LinkedIn/Social Media

There has long been talk about the need for organisations’ senior leaders to embrace more social forms of communication. The evolution of social media channels towards more publishing-centric models has meant that it is now more important than ever for executives to be mindful of their online presence.

The opportunities that modern, social and digital-led executive communications programmes present are almost too numerous to mention. In the past ‘profiling’ campaigns may have been seen as having limited value or simply exercises in vanity, in the current business and media environment they are an invaluable part of an organisation’s communications activity.
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