Crowdsourcing: A valuable PR tool

Crowdsourcing – the practice of obtaining needed services, ideas, or content by soliciting contributions from a large group of people, and especially from an online community, rather than from traditional employees or suppliers ( Wikipedia definition).

It’s a term we hear a lot these days, especially in creative, marketing and communications circles, but how and why should we use it?

Earlier this week a twitter chat #commschat asked exactly that, and below are some of our favourite responses: Read More

California Dreaming: Batkid

When not studying or working I try to spend some of my time volunteering for a group that encourages people to join the stem cell/bone marrow register, in doing so giving hope to blood and bone cancer sufferers in desperate need of a lifesaving transplant.


So, when I saw the story of a young boy in San Francisco, now known as ‘Batkid‘ all over the world I was a little moved.


Batman with his new crime-fighting partner, Miles (Batkid) in San Francisco (Image from Associated Press)
Batman with his new crime-fighting partner, Miles in San Francisco (Image from Associated Press)

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PR Stunts: Pushing All Of The Right Buttons

Yesterday saw one of my favourite PR stunts in recent times – Playstation’s takeover of the OXO tower.

For those of you who don’t know it, the building has a fascinating history – using clever architecture to sidestep skyline advertising restrictions.

The PR stunt saw the brand switch one iconic image for another, replacing the famous tower windows with the symbols from the games console’s controller in an effort to boost awareness and interest in Sony’s upcoming launch of the new PS4. Read More

Brand Banter: Very Social Media

brand banter social media
Value added? Conversation and messages from big name brands

Chances are you’ve probably seen this already, but yesterday saw what is being dubbed ‘the greatest twitter conversation of all time‘.

At the time of posting, the Buzzfeed page showing the brandter (colloquial contraction of brand banter) in all its glory had received around 1.2 million views – yes you did read that correctly! Read More