Comms XV: The Ultimate PR Rugby Team

Comms XV Rugby PR team
Photo by Olga Guryanova on Unsplash

With top flight rugby returning to UK soil, I thought I’d have a little fun with this dusty old blog. Inspired partly by Messrs Payne, Haskell, and Tindall on the old House of Rugby podcast, I’ve pulled together a list of communicators I’d like to put on a pitch together (see what I did there) in the ultimate PR rugby team, the Comms XV.

The squad isn’t filled with people who (have) play(ed) the sport, though some certainly have done. It’s more those that show the characteristics required of the position they’ve been fielded in.

It’s a bit of light-hearted fun and something that kept me amused on a warm summer’s eve, but if you’re a rugby fan in PR and want to pick a Comms XV to go up against mine, or just for your own amusement I’d love to see it.

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Will 2020’s “silly season” be disrupted by Coronavirus?

Jeremy Corbyn and his massive marrow

For all the talk of the ‘new normal’ in 2020, one area that seems to have been overlooked is the media’s so-called ‘silly season’. So far this year, much of the news agenda has been dedicated to fast-paced reporting of serious issues. So are we going to see the traditional late summer silliness in our favourite publications? Or will current affairs dictate a more serious tone?

A cursory look at Wikipedia will tell you that the first written account of the term ‘silly season’ came in 1861. It remains in popular use today. Although in some other places, it is apparently better known as cucumber time ¯\_(ツ)_/¯.

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Leadership In Crisis: PRs Can Learn From Politicians

Crisis communications and political speeches_Matt Silver PR

If we think of well-known crises and the key communications activity that took place within them, we often think of politics and political leaders. As we continue to experience the worst global crisis in modern times with the Coronavirus pandemic, it’s worth exploring what good communication in a crisis looks like, and what, if anything, we can learn from history.

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Is Trust In Our Institutions Declining?

Trust in Institutions

In recent times, every new year seems to have begun with the declaration that our trust in institutions is changing, and for the most part we hear it has been on the decline. But in 2020, fresh questions have been asked about the research driving those conversations. It might be the only public relations IP known beyond our industry bubble, but should it be considered anything more than a clever lead-gen asset?

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