25 Years of PR Education at Leeds Business School

25 Years of PR Education at Leeds Business School

Earlier this week I attended an event in Leeds to celebrate 25 years of education at Leeds Business School. As an alumnus of the public relations and communications degree course, it was an opportunity to speak to a broad range of practitioners who had completed a variation of the course taught there since its inception in the early 1990s, as well as academics, and current students at the university. (more…)

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A Year Post-Graduation: What Have I Learned?

Reflections on a year post graduation – what I have learned and what advice I would give to those about to embark on the same path.

 

PR degree graduation

It’s been a year to the day since my graduation from the public relations and communications degree course at Leeds Business School. That year seems to have flown by.

These past 12 months have been new, exciting, a little hectic and stressful at times, but on the whole enjoyable and I’ve achieved virtually all I wanted to in the first year of my post-university career.

I was fortunate enough to secure a job before my graduation – an internship with a leading global integrated communications agency that I’d wanted to work for since the outset of my studies in PR.

Soon after, I was taken on by the agency on a more permanent basis, and more recently rose to my current position.

As with any anniversary or milestone, this point in my career has been cause for reflection. Recently I’ve been thinking about what I have achieved, learned and experienced over the past year, and what advice I would give to those who are graduating this year.

I have distilled these thoughts into six key areas below: (more…)

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A Year Post-Graduation: Thoughts & Advice From My Network

I’m taking a leaf out of my colleague Stephen Waddington‘s book and putting my network to good use.

Earlier today I published my thoughts and reflections on the year since I graduated from Leeds Business School – some of you might have even read it.

But I thought it would also be interesting to speak to friends and former classmates who also graduated on that sunny day last summer.

It was, and I’ve collected some of their reflections and advice below for you to read.

Many thanks to all that contributed.

(more…)

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Why I’m So Excited By Immersive, Virtual Reality Content

The potential of virtual and augmented reality technology presents marketers and public relations practitioners with a wealth of opportunities to engage new audiences and help brands tell their stories, says Matt Silver.

Freefly Virtual Reality HMD
It may be raining outside, but I won’t let that bother me!

Virtual Reality – or VR – is something of a hot topic at the moment, featuring heavily on the conference circuit at big events like MWC and SXSW earlier this year, but it’s not a particularly new concept or technology – it’s been around since the late 1950s (arguably). (more…)

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