Parody PR Perfectly Executed

I came across two excellent examples of parody PR today that I thought I’d share with you.

The first is from Paddy Power, who truly have become the masters of mischief with some excellent stunt work in recent years. The scamps erected a statue of sacked Manchester United manager, David Moyes at Anfield on a plinth inscribed with ‘for services to Liverpool Football Club’ suggesting that the club’s poor performance under Moyes may well hand the title to Liverpool. (more…)

Read More

Top Ten Things SMEs Overlook

On Tuesday evening I was invited to a meeting of JCI Harrogate, with guest speaker Mark Deere (from Supporting SME Leaders) giving a presentation on ‘Ten Things Small and Medium Sized Businesses Overlook’.

This was my first experience of the new branch of the networking and professional development group, and after hearing a little more about JCI and the benefits of becoming a member, I’m sure it won’t be my last.

During the course of the evening Mark shared some fascinating insights from his experience in the Marines, running a Plc and his current role. (more…)

Read More

PR dead? Not from where I’m standing!

There’s been a lot of industry chatter recently about where PR is headed. Robert Philips and his colleagues at ‘progressive communications’ consultancy, Jericho Chambers would have us believe that ‘PR is dead‘, instead choosing to champion public leadership.

Relations/leadership, bucket/bouquet – call it what you like, in reality they’re the same thing. Robert is right in that communications is no longer dominated by media relations, and rightly so. PR is becoming increasingly about strategic management and being brought in as an integral part of the business model, as opposed to a bolt on simply to get the company name in the papers. But is PR really dead, or this just a branding exercise to distance Jericho from past practices? (more…)

Read More