Social CRM Crucial To Hospitality Industry

‘The customer is always right’, that old adage that the service industry loves to hate. Most of the time it does hold true, but there are definitely a few customers who don’t know their onions from their onglet.

Service is not a Field of Dreams, you cannot sit back and expect the customer to always come to you, it is a service professional’s job to know what they want, how they want it and manage their expectations. To do this you need to be where the customers are.


Social CRM Hospitality
It’s not difficult is it, even a paper plate and marker pen will do!


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Meet the Media: William Stewart, TES

Last week, I attended an event along with Leeds Business School PR student, Bryony Czujko. The evening – organised by the CIPR’s Yorkshire and Lincolnshire regional group and the Education and Skills sectoral group – took the form of a dinner with William Stewart, reporter and features writer for the Times Educational Supplement (TES) and two-time winner of the CIPR’s National Education Journalist of the Year award.

It offered a chance to hear William’s interests and priorities as a journalist, what he and his colleagues are looking for and how they prefer to receive potential stories. Read More