Crowdsourcing: A valuable PR tool

Crowdsourcing – the practice of obtaining needed services, ideas, or content by soliciting contributions from a large group of people, and especially from an online community, rather than from traditional employees or suppliers ( Wikipedia definition).

It’s a term we hear a lot these days, especially in creative, marketing and communications circles, but how and why should we use it?

Earlier this week a twitter chat #commschat asked exactly that, and below are some of our favourite responses: (more…)

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