Yesterday saw one of my favourite PR stunts in recent times – Playstation’s takeover of the OXO tower.
For those of you who don’t know it, the building has a fascinating history – using clever architecture to sidestep skyline advertising restrictions.
The PR stunt saw the brand switch one iconic image for another, replacing the famous tower windows with the symbols from the games console’s controller in an effort to boost awareness and interest in Sony’s upcoming launch of the new PS4.
Certainly from what I’ve seen and heard, the move has been very well received – but as is always the question with marketing communications campaigns – will this be reflected in sales revenue?
