PR Stunts: Pushing All Of The Right Buttons

Yesterday saw one of my favourite PR stunts in recent times – Playstation’s takeover of the OXO tower.

For those of you who don’t know it, the building has a fascinating history – using clever architecture to sidestep skyline advertising restrictions.

The PR stunt saw the brand switch one iconic image for another, replacing the famous tower windows with the symbols from the games console’s controller in an effort to boost awareness and interest in Sony’s upcoming launch of the new PS4.

 

Playstation OXO Tower PR Stunt
Sony’s takeover of the iconic OXO Tower, London ahead of the launch of the PS4

Certainly from what I’ve seen and heard, the move has been very well received – but as is always the question with marketing communications campaigns – will this be reflected in sales revenue?

What have been your favourite stunts recently? Let me know.

Matt Silver

CIPR Accredited PR Practitioner who helps technology companies tell their stories at Babel PR – a London-based integrated communications agency for brands in the digital economy. A PRCA member with over seven years of experience in strategic communications, Matt relishes the opportunity to get under the skin of complex issues, and develop integrated communications solutions that deliver commercial results for clients. Working with some of the biggest names in technology, Matt’s been tasked with everything from launching new mobile devices, to putting supercomputers on the international space station. A frequently frustrated follower of both politics and Scottish rugby, beyond the world of work Matt takes a keen interest in fine food and drink, as well as getting out and about in the countryside.