“He’s a great team player and a very good listener who is sensitive to the complex issues of the day. I wouldn’t hesitate to recommend him as a public relations professional and a thoroughly decent individual.” – Lucy Laville
Matt is a driven and determined young public relations professional working in the Corporate, Technology & Public Affairs practice at global, integrated communications agency Ketchum, in the London office.
He is an active member of both the Chartered Institute of Public Relations and the Public Relations Consultants Association and is enrolled in the former’s Continuing Professional Development scheme to further enhance his knowledge and skills.
His account experience includes businesses across a wide range of sectors and of various sizes, spanning everything from one man start-ups to Fortune 500 companies. With current clients including a world-renowned enterprise technology giant, a leading global messaging app and one of the world’s largest FMCG companies.
Matt chose to pursue a career in public relations to help change the way businesses operate, not just communicate; increasing transparency, engaging stakeholders, fostering conversations, building trust and enhancing reputations.
He is particularly interested in emerging technologies, online behaviours, sustainability and social business, and how these four things combined will reshape the role business plays in society.
“A hard worker and a sophisticated thinker … an individualist who’s a team player. A hard worker who’s also smart. It’s a winning combination, in my opinion.” – Richard Bailey
A graduate of Leeds Business School, holding a first class honours degree in Public Relations and Communications, he earned a reputation as an inquisitive minded, thought-leading and well considered individual within his peer group during his studies, and is always keen to add new strings to his bow.
Throughout his degree course, Matt gained valuable experience working at regional PR agency, Different PR, being mentored by award-winning ex-journalist and agency founder, David Simister.
During his time at university Matt also volunteered for Leeds Marrow – a student-run branch of the blood cancer charity, Anthony Nolan – that signs over 2000 people up to the stem cell/bone marrow register each year and raises vital funds for its parent charity. He still considers himself an advocate of the charity and continues to actively support their work.
His undergraduate dissertation explored ‘hashtag activism’ and the effectiveness of viral marketing campaigns in the charity sector. When he finds time, he is planning on rewriting this research in a more digestible format to then be published on this site.
Before deciding to pursue a career in public relations, Matt worked in the hospitality industry for a number of years. He remains passionate about fine food and drink, particularly wine and whisky and is a keen cook. Outside of work he is often found nose deep in recipe books or exploring new bars and restaurants.
In his career Matt hopes to tick off several milestones including; attaining Chartered Practitioner Status (CIPR), being recognised as a top class PR practitioner by industry peers, inspiring others to pursue careers in public relations, as well as consistently delivering innovative work of the highest quality for clients.
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Matt is always keen to add new strings to his bow so if you or your organisation would like to offer a speaking opportunity, collaboration, project, guest blog, or similar, Matt can be contacted via email or through LinkedIn to discuss this further.